Business Tech 101: Why Your Business Needs A Website

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“Websites should look good from the inside and out” –Paul Cookson

Paul Cookson was once quoted to say one of the wisest maxims when it comes to running a business in the modern world. To him, running a business without marketing will kill it—a sentiment most businesses in various industries would identify with. In fact, one of the characteristics that makes a particular industry or business thrive is a good marketing strategy that resonates with its target audiences. After all, if you are trying to offer a product or a service, how else are you going to let people know about it if you do not market it well? Marketing can come in various forms such as advertising and the like, but in a modern world wherein most of its inhabitants are milling about in the Internet, it would make more business sense if you directed your marketing strategy towards something that would include an online campaign. And the most effective way to do this is to come up with a great website that showcases your business’s products, services and other offers. You can come come up with a versatile and dynamic design in any company that specializes in web design in the Philippines. And from there, you can start your online marketing campaign. Let your audience know who you are and what your brand is all about through your webpages as this is an excellent way to get the word out.

Here are the other excellent reasons on why your business should have a website:

  1. Cost effective

You might think that getting a professional website done is going to cost you an arm and a leg—that it might be something you cannot afford. But the thing is, you cannot afford NOT getting a website as you will be missing out on a lot of online opportunities. The cost of designing a website varies, but it is guaranteed that once it is up and running, it will cost much lower to maintain. If you continue advertising your services and products through traditional advertising, you are not only being ineffective but you are losing potential revenue as well as most of the consumers now have an online presence. If you added that up, you would see just how cost effective having a website truly is.

  1. Gain credibility

In the modern world, more and more consumers are utilizing the Internet’s capabilities of finding things they want and services they need. You can exploit this trend by having a business website of your own. Failure to have one would mean losing a lot of potential consumers to your competitors that already have it. Having a website does not only mean attracting potential customers, but it would also give your business a professional images as well which would inspire greater confidence and sales performance. Startup and small businesses should not pass up the opportunity to have a professional website as well, as it is a good stepping stone to promote and launch your services and products.

  1. Keep customers in the loop and informed

Much like a brochure, your website is akin to an online catalogue. Your website is a convenient medium in conveying information as well as updates about your services and products—a more eco-friendly and economic way to get the word out there than print material. Any new services you might have, products, special promotions and events can be reflected on your website and unlike print ads which can become outdated, a website can provide current information and news.

  1. Much easier to target a wider market

Printed ads would only circulate locally unless you pay a premium to have it circulated globally. Regardless of whether your business provides services or products, your business website would be a great alternative to sell them and would provide an excellent way to get people to know about it not just locally, but globally. If you are a retailer, this is one of the best and easiest avenues to get your products to your customers as recently, customers prefer to order products online as it provides them with the much needed convenience which a shop cannot.

  1. It is always accessible

Websites are available for your potential customer’s viewing pleasure 24 hours a day and 365 days a year. This gives both your regular and potential customers the convenience of perusing your products and services on holidays, and on days where your store or office is closed. Today, most of your customers, potential and regular lead busy lifestyles and would not want to be bothered by the hassle of visiting a physical shop just to inquire about a product or service when they can do so online. Take advantage of this by having your own website, as it is also a great selling point when it comes to making a purchase decision.

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Anirban Guha
Founder & Editor
Startup Simba
Anirban Guha
Anirban Guha
Founder & Editor Startup Simba

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