In conversation with Kalyan Banga, Founder & Chief Data Scientist, Fusion Analytics World, a one stop place for everything on analytics, empowering readers to create value from data.
We would like to know who you are (Founders / co founders ) and what’s your background and why did you chose to join hands together.
Website: Fusion Analytics World
Founder & Chief Data Scientist: Kalyan Banga
I am Kalyan Banga, a Post Graduate in Business Analytics from Indian Institute of Management (IIM) Calcutta, a premier management institute, ranked best B-School in Asia in FT Masters management global rankings. I have spent 6 years in field of Analytics.
14+ years of rich experience in domain of business analytics, market research, management consulting and strategy. My multi-country and multi-cultural experience enhances my technical Analytics expertise to steer businesses towards facts and data supported decisions prime to the local business culture and environment. My work exposure spans from mature market like US to developing market like India.
For the past 3 years, I have been instrumental in setting up of a Business Analytics & Intelligence team in a multinational Analytics company based on North America. During these years, I have worked on various tools like R, SAS, SPSS and XLMiner.
We would like to know how the idea is created and what made you chose that particular idea and who is your inspiration.
Data scientist is considered the “sexiest job of the 21st century,” and they are bunch of highly paid and sought after professionals in the marketplace. After all, it is data science that gives consumers personalized shopping recommendations on e-commerce websites like Amazon, Flipkart, customized entertainment recommendations on Netflix and tailored content and advertisement on social media.
Over time, organizations have started to see the value of data science as the volume of data they had to analyze increased dramatically. For instance, today an estimated 2.5 quintillion bytes of data are created daily. Within this huge quantity of data are hidden insights that could transform companies to gain competitive edge and improve customer experience.
What’s the problem? We have a global talent shortage, with demand for data scientists far outpacing supply. A McKinsey study predicts that globally, demand for data scientists is projected to exceed supply by more than 50 percent by 2018.
How Can Fusion Analytics World Help You?
Fusion Analytics World is a one stop place for everything on Analytics, empowering readers to create value from data. The platform intends to provide a holistic view of the Analytics industry by bringing together all ecosystem players within the global Analytics market. The platform is created for readers to not only view niche content, apply for jobs or courses and list their startups & businesses in directory but also to participate and share their individual expertise with the community and gaining credibility in front of the entire analytics population and be noticed by becoming “Top Contributor” of the site. Website resources include:
So what are you waiting for? Explore Fusion Analytics World and become a champion in Analytics.
We would like to know how you chose the brand name and how you executed operational plan and the success story of the same.
“Big Data Analytics” can be defined as the process of examining large data sets containing a variety of data types — i.e., big data — to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organisations and other business benefits. “Fusion” on the other hand stems from the word “Data Fusion” which is the process of integration of multiple data and knowledge representing the same real-world object into a consistent, accurate, and useful representation.
The word “Encyclopedia” comes from Greek word meaning “complete instruction” or “complete knowledge”. The purpose of an encyclopedia is to collect knowledge disseminated around the globe.
Through my website, I intend to create a highly passionate community which is obsessed with everything Data Science, Big Data, Data Mining, and Analytics. Readers can register on the website and post their highly targeted content right from their account page. Benefits being, you get free exposure in front of a highly relevant audience and second, you get back links to your site. If your posts are highly engaging to our readers, you can get substantial amounts of direct traffic to your site and increase revenue. I will also be sharing my knowledge and tips through Insights section.
How company is scaling up and what’s its future goals and if you would like to share anything else which can inspire others then please do it.
Presently I devote 2 hours daily during weekdays and 4-5 hrs over weekend. I get some freelance help for marketing activities and finding targeted content and posting on Fusion Analytics World.
My revenue generation is through site advertisements. Once I have few advertisements, will spend money on publicity, tie-ups and other activities. I want to create an online platform for millions of analytics professionals and enthusiasts with daily thousands of website visitors who would post their content, share opinion, ask questions, list their organization, jobs etc. and what not. Early traction has been encouraging and I have already got an interest from a analytics institute who want to post their advertisement on Fusion Analytics World.