The Fun of Online Shopping And Saving More on CouponRani

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Though the world has advanced with technology in every aspect, there are still people who are not so much aware of online shopping and if at all they know, they might not know about online coupons, promo codes or vouchers that are available which will help them save money. This thought prompted Ravi Trivedi to launch CouponRani. Tell us more about CouponRani and what benefits online shoppers can derive from it. 

We aggregate all the latest coupons from popular online stores like Amazon India, Snapdeal, PayTM, Flipkart, Healthkart, etc. In short, we help people to save money by shopping online. An e-commerce startup, CouponRani is one of the most popular and one of the top coupon sites in India. We are mainly into providing coupons, deals and offers to consumers so that they save on their budget while shopping online.

Key people behind CouponRani 

Mr. Ravi Trivedi is the founder for CouponRani. Prior to starting this, he was a venture capitalist and worked at Southeast Interactive Technology funds in USA.  He has experience of running online business in USA. He started off his career as a software engineer at Hewlett-Packard and later worked in sales & marketing, and consulting. He has an MBA from Fuqua School of Business, Duke University. Post his MBA, he worked as an equity analyst with Bank of America where he had covered technology companies over $120B in market capitalization. During his earlier years, he had also co-authored the book Web Services Security, and have been part of Web Service standard bodies.

Year of establishment and locations  

We are based in Bangalore, Karnataka. We have no branches as of now.

Launched in July 2012, CouponRani has currently a team of 15 members. We are headed by Mr. Sai Kumar Sarkar, who is the General Manager for CouponRani. He has completed his B.Tech from NIT Jalandhar and holds an MBA in Marketing from SP Jain Center of Management, Singapore. Sai started off his career as an engineer at Nokia Mobile Phones and has worked as a business manager at Embeco IT services Ltd / Jolivi.com. He has an overall 8+ years of industry experience. Apart from him, we are also backed by a group of hardworking people, who strive hard for the betterment of our firm.

Achievements

1. We are one of the leading coupon sites in India with respect to merchant listing, have 3400+ merchants/stores listed on our website, which we believe to be the most numbers of listing, among all sites in India.

2. We are the only site in India with Hindi coupons (Hindi.couponrani.com).

3. We have 300+ exclusive coupons listed on our website. We have exclusive coupons and partnership with several key websites like HealthKart, Zivame, Tolexo, etc.

4. We get monthly unique visits of 0.5 to 1.2 million every month.

5. We are expanding globally and is present currently in Malaysia as CouponBelanja.com.

Initial days

CouponRani was started from scratch and so the initial days were pretty tough. We learned how to move forward facing hardships, to reap success and this have made us what we are today.

Competition is always the part of the game. Initially, there were only a few key players but, now there are many. As far as we are concerned, we never look at our competitors but rather work on our inner metrics, which we think can help us stay in the industry for long. We focus on customer satisfaction and implement various factors which will add in making it better each time.

Competitive strategy  

As mentioned before, we are trying out various tactics to improve our technical aspects, marketing, etc. We are also looking forward to try out new channels for a better reach out to customers. We also plan to get a better expansion by growing in other geographies as well.

Funding 

Initially we were funded by Srijan Capital. But, now we are Bootstrapped.

2 years from now

We have achieved 200% growth both in terms of volume and value from the first day we launched. CouponRani hope to maintain the pace and try out new methods which will help us to reach more heights in terms of growth and revenue.

On Startup Simba 

This is indeed a great platform for startups where we can get to know how each startup is growing to the next level. It is more of an inspiration to those who are planning to become entrepreneurs as well. Keep the good work going!

Website: CouponRani

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Anirban Guha
Anirban Guha
Founder & Editor Startup Simba

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